A Mother’s Day Gift Guide

A Mother’s Day Gift Guide

Mother's Day is just around the corner, which means you're probably searching for unique gift ideas for the most important woman in your life. And, if you're looking for something as special as she is, we've put together this shopping guide to help make them easy to find. Read on! Makeup Gifts for the Glam Mom [...]

How to Customize Makeup Palettes Using the Z Potter

How to Customize Makeup Palettes Using the Z Potter

Customizing color palettes is both a necessary task and a labor of love for many professional makeup artists. It's also an excellent way to maximize the space in your makeup organizer or cosmetic bags at home by eliminating bulky packaging and moving your favorite shades into a space-saving empty palette. And if you ask us, [...]

Artist Spotlight: Angela DiCarlo

Artist Spotlight: Angela DiCarlo

Angela DiCarlo is a New York-based makeup artist who easily maneuvers between editorial beauty and over-the-top character thanks to an impressive skillset and gobs of creativity. Her love of all things pop culture, colorful, and kitsch shines through her entire body of work, including her stints as a nightlife DJ and performer. Get to know [...]

Small Gift Ideas for Stocking Stuffers

Small Gift Ideas for Stocking Stuffers

Small gifts, also known as Stocking Stuffers, are a thoughtful way to show appreciation to everyone in your life—especially when it's something they'll love. So, if you're searching for creative ideas to stuff those stockings with glee, you've come to the right place because we've got some fabulous suggestions for you! Gifts For Their Eyes [...]

Holiday Gift Guide for Makeup and SFX Lovers

Holiday Gift Guide for Makeup and SFX Lovers

Looking for unique gifts for your favorite makeup artist or beauty aficionado? And what about that budding special effects whiz? Well, search no more because we've put together this holiday shopping guide to help you with gift ideas for every budget! GIFTS UNDER $100 Let There Be Sparkle The 60th Anniversary commemorative Diamond Lights Pressed [...]

Otherworldly Beings: Halloween Makeup by Angela DiCarlo

Otherworldly Beings: Halloween Makeup by Angela DiCarlo

Mythical characters, rock 'n' roll idols, and whatever lies between are the theme of this year's Alcone Company Halloween makeup campaign designed and executed by makeup artist Angela DiCarlo. Each unique look takes pop culture, high glam, and colorful kitsch and blends them all together in the most fantastical way. It is our delight to [...]

How to Choose the Best White Foundation for Your Halloween Makeup

How to Choose the Best White Foundation for Your Halloween Makeup

One of the most popular makeup products during the Halloween season is white foundation because so many costumes require it. There are many types available to help you achieve the perfect effect, whether your goal is a creepy clown or a doll-like apparition. So, which one is best for the look you want to create? [...]

Top Products for a Beautiful Summer Body

Top Products for a Beautiful Summer Body

With lots of warm weather and sunny days ahead, it's only natural for the body to take center stage. Whether you're in search of sun protection, skin perfection, or even creative expression, here are some popular products for a beautiful summer body from head to toe! PROTECT WITH SPF COOLA Classic Sunscreen Spray offers a [...]

Makeup Artist Essentials for Your Pro Kit

Makeup Artist Essentials for Your Pro Kit

We're often asked by artists who are just starting out, "What products do I need in my professional makeup kit?" While personal preference, technique, and the gig at hand will play a large part in many of the products you choose, this is a guide to the basic essentials—or must-haves—we recommend for your pro kit [...]