The Newest Arrivals From RCMA Makeup

The Newest Arrivals From RCMA Makeup

For its first launch in nearly 60 years, RCMA created an exceptional line of products with new formulas, new shades, and new textures to thrill professional makeup artists and beauty enthusiasts alike. See what the buzz is all about! ALL-NEW FOUNDATION SHADES The brand's Color Process Foundation is still one of the most popular cream [...]

Color Focus: Green Eye Makeup

Color Focus: Green Eye Makeup

Green is cool, both literally and figuratively. It's a secondary color made from two primaries, blue and yellow, so it's calming and rejuvenating at the same time. And when it comes to eye makeup, green evokes an exciting quality in the best way possible. Meaning, choosing it over the standard neutral eye can be an [...]

Small Beauty Tools That Make a Big Difference

Small Beauty Tools That Make a Big Difference

We've all heard the saying "size doesn't matter," but when it comes to beauty tools, it does! Smaller is better for precision and detail, which are both very important to professional makeup artists. And, if you're a perfectionist when it comes to your own appearance, we know you can definitely relate. So with that in [...]

Top Products for a Beautiful Summer Body

Top Products for a Beautiful Summer Body

With lots of warm weather and sunny days ahead, it's only natural for the body to take center stage. Whether you're in search of sun protection, skin perfection, or even creative expression, here are some of the most popular products for a beautiful summer body from head to toe! PROTECT WITH SPF COOLA Classic Sunscreen [...]

Artist Spotlight: Martin Pretorius

Artist Spotlight: Martin Pretorius

Martin Pretorius is a living legend in our industry. As a hair and makeup artist, his talented hands have beautified some of the most iconic women of our time, captured by world-famous photographers for top magazine editorials and advertising campaigns. In addition, his prolific work in the music video arena has influenced not just my [...]

How To Clean Makeup Brushes Like a Pro

How To Clean Makeup Brushes Like a Pro

Keeping your makeup brushes clean and in excellent condition helps them last longer and, more importantly, avoids cross-contamination. A professional-grade cleaner sanitizes brushes and dries fast when you're on the job, and washing them with soap or shampoo and water gives bristles the thorough cleaning they need in between gigs or clients. Using both methods [...]

Alcone x Breakups to Makeup Launches Today!

Alcone x Breakups to Makeup Launches Today!

What do you get when you mix extreme lipstick devotion with lots of glitter, a little bit of humor, and a dash of rock 'n' roll attitude? The Alcone x Breakups to Makeup Lipstick Lovers Bag, our sparkling collaboration with the indie brand founded by makeup artist Angelique Velez. Breakups to Makeup is known for creating [...]

Halloween Makeup By Yuki Hayashi

Halloween Makeup By Yuki Hayashi

In this spellbinding video, makeup artist Yuki Hayashi designed four Halloween makeup looks using a variety of products available at Alcone Company. These otherworldly creations include a Marilyn Manson Look-A-Like, Punk Alley Cat, Romantic Blitz Pierrot, and a mysteriously spooky Spirit of the Dead. If you're looking for Halloween makeup ideas, let Yuki's creativity and [...]