Artist Spotlight: Martin Pretorius

Artist Spotlight: Martin Pretorius

Martin Pretorius is a living legend in our industry. As a hair and makeup artist, his talented hands have beautified some of the most iconic women of our time, captured by world-famous photographers for top magazine editorials and advertising campaigns. In addition, his prolific work in the music video arena has influenced not just my [...]

Digital Color Palettes: The Masters and Makeup

Digital Color Palettes: The Masters and Makeup

Whether I'm using an app, cutting up pieces of paper, or arranging pans of makeup, I'm always excited by creating color palettes. Today, I'm trying something new purely for visual pleasure. Here, fine art is both the inspiration and the backdrop for these digital color palettes that replace swatches or "chips" with makeup. I hope [...]

Zach Dishinger: 17 Going on Superstar

Zach Dishinger: 17 Going on Superstar

When I was a teenager, the last thing on my mind was taking on any additional responsibilities whatsoever, especially if they would take me away from my active social life. Then there's Zach Dishinger, the 17-year-old CEO and founder of Formula Z Cosmetics, a beauty brand that delivers a strong message of self-love and acceptance along [...]

Artist Spotlight: Dani Spinks

Artist Spotlight: Dani Spinks

At Alcone Company, we’re always excited for the Halloween season, but this year even more so. That’s because we’re the official makeup sponsor of Into the Dark SF's Terror Vault and Apocolypse, two fully immersive, theatrical haunt events taking place in San Francisco through November 3rd and 9th respectively. And what would a haunted attraction [...]

Mark Traynor: The Man Behind The Face Lift Tapes

Mark Traynor: The Man Behind The Face Lift Tapes

If you’re like most makeup artists, when you hear the name Mark Traynor, the image conjured in your mind is an elastic string with tape tabs attached to both ends. In other words, the Temporary Face Lift–the beauty tool that’s been the secret weapon of professional makeup artists and celebrities since its launch 50 years [...]

Artist Spotlight: Marla Belt

Artist Spotlight: Marla Belt

Marla Belt is a New York-based makeup artist known for her expertise in everything from the extreme avant-garde to beautifully clean makeup looks. Her exceptional talent saw her go from her beginnings at MAC Cosmetics to an eight-year gig assisting Pat McGrath on everything from fashion editorials and advertising campaigns to runway shows all over [...]