How to Choose the Best White Foundation for Your Halloween Makeup

How to Choose the Best White Foundation for Your Halloween Makeup

One of the most popular makeup products during the Halloween season is white foundation because so many costumes require it. There are many types available to help you achieve the perfect effect, whether your goal is a creepy clown or a doll-like apparition. But this can also lead to confusion when it comes time to [...]

Small Beauty Tools That Make a Big Difference

Small Beauty Tools That Make a Big Difference

We've all heard the saying "size doesn't matter," but when it comes to beauty tools, it does! Smaller is better for precision and detail, which are both very important to professional makeup artists. And, if you're a perfectionist when it comes to your own appearance, we know you can definitely relate. So with that in [...]

How To Clean Makeup Brushes Like a Pro

How To Clean Makeup Brushes Like a Pro

Keeping your makeup brushes clean and in excellent condition helps them last longer and, more importantly, avoids cross-contamination. A professional-grade cleaner sanitizes brushes and dries fast when you're on the job, and washing them with soap or shampoo and water gives bristles the thorough cleaning they need in between gigs or clients. Using both methods [...]

Blood Science: How to Choose A Fake Blood Product

Blood Science: How to Choose A Fake Blood Product

There’s a lot of fake blood being splashed around these days. For example, American Horror Story has been having a field day, and let's not forget the epic bloodshed in Game of Thrones. These are just some of the references that come up when our customers ask for help when shopping for fake blood. While [...]

Koh Gen Do Foundation: Moisture or Aqua?

Koh Gen Do Foundation: Moisture or Aqua?

How do you choose which Koh Gen Do foundation is best for for you? We have a simple guide to help you decide. But first, here's a little background on this beloved cult-beauty brand. Koh Gen Do is Japan’s luxury professional makeup and skincare brand, founded in 1986 by actress Ai Saotome. According to the [...]