We've got a passion for PURPLE. This love child of red and blue is the basis for so many colors we adore. From vibrant violet to deep plum and everything in between, there are many makeup shades to choose from for eyes, face, and lips. So, step away from the safety of neutrals by adding [...]
For its first launch in nearly 60 years, RCMA created an exceptional line of products with new formulas, new shades, and new textures to thrill professional makeup artists and beauty enthusiasts alike. Read what the buzz is all about! ALL-NEW FOUNDATION SHADES The brand's Color Process Foundation is still one of the most popular cream [...]
Green is cool, both literally and figuratively. It's a secondary color made from two primaries, blue and yellow, so it's calming and rejuvenating at the same time. And when it comes to eye makeup, green evokes an exciting quality in the best way possible. Meaning, choosing it over the standard neutral eye can be an [...]
If you're in the mood for a colorful pick-me-up, jewel tones are sure to bring a sense of delight. While we love our black eyeliner and neutral shadows, it's time to drape the eyes in rich hues inspired by an array of gemstones. Whether boldly washed across the lid or used to add a strategically [...]
Black eyeliner is classic. For thousands of years, people have been lining, defining, and accentuating the eyes with black. The most well-documented early use was by the Ancient Egyptians who used kohl powder mixed with oil or animal fats to line their eyes.* Silent movie actress Theda Bara was famous for her sultry, dark-rimmed eyes, [...]
Whether I'm using an app, cutting up pieces of paper, or arranging pans of makeup, I'm always excited by creating color palettes. Today, I'm trying something new purely for visual pleasure. Here, fine art is both the inspiration and the backdrop for these digital color palettes that replace swatches or "chips" with makeup. I hope [...]
Spring is finally here, and so is the official beginning of Bridal Season. With that comes an increase in bookings for makeup artists who specialize in making brides their most beautiful for this momentous occasion. For those who choose to do their own wedding makeup, the search begins for new and exciting products to help [...]
Angelina Avallone has been both a customer and a friend of Alcone since the late '90s. Over the years, she's designed the makeup for close to 100 Broadway shows and national tours. She's worked with a long list of the industry's most talented performers–Patti LuPone, Tyne Daly, Angela Lansbury, David Hyde Pierce, Chita Rivera, Frances [...]
