Mother’s Day Gift Guide

Mother’s Day Gift Guide

Mother's Day is almost here which means it's time to start thinking about the perfect gift for the most important woman in your life. And if you're looking for gift ideas that are as unique as she is, we've put together this shopping guide to help. After all, flowers are beautiful, but these gifts will [...]

Color Focus: Purple Makeup for Eyes, Face and Lips

Color Focus: Purple Makeup for Eyes, Face and Lips

We've got a passion for PURPLE. This love child of red and blue is the basis for so many colors we adore. From vibrant violet to deep plum and everything in between, there are many makeup shades to choose from for eyes, face, and lips. So, step away from the safety of neutrals by adding [...]

The Newest Arrivals From RCMA Makeup

The Newest Arrivals From RCMA Makeup

For its first launch in nearly 60 years, RCMA created an exceptional line of products with new formulas, new shades, and new textures to thrill professional makeup artists and beauty enthusiasts alike. Read what the buzz is all about! ALL-NEW FOUNDATION SHADES The brand's Color Process Foundation is still one of the most popular cream [...]

Back in Black Eyeliner: A Classic That Rocks

Back in Black Eyeliner: A Classic That Rocks

Black eyeliner is classic. For thousands of years, people have been lining, defining, and accentuating the eyes with black. The most well-documented early use was by the Ancient Egyptians who used kohl powder mixed with oil or animal fats to line their eyes.* Silent movie actress Theda Bara was famous for her sultry, dark-rimmed eyes, [...]

Digital Color Palettes: The Masters and Makeup

Digital Color Palettes: The Masters and Makeup

Whether I'm using an app, cutting up pieces of paper, or arranging pans of makeup, I'm always excited by creating color palettes. Today, I'm trying something new purely for visual pleasure. Here, fine art is both the inspiration and the backdrop for these digital color palettes that replace swatches or "chips" with makeup. I hope [...]

Artist Spotlight: Angelina Avallone

Artist Spotlight: Angelina Avallone

Angelina Avallone has been both a customer and a friend of Alcone since the late '90s. Over the years, she's designed the makeup for close to 100 Broadway shows and national tours. She's worked with a long list of the industry's most talented performers–Patti LuPone, Tyne Daly, Angela Lansbury, David Hyde Pierce, Chita Rivera, Frances [...]