Artist Spotlight: Martin Pretorius

Artist Spotlight: Martin Pretorius

Martin Pretorius is a living legend in our industry. As a hair and makeup artist, his talented hands have beautified some of the most iconic women of our time, captured by world-famous photographers for top magazine editorials and advertising campaigns. In addition, his prolific work in the music video arena has influenced not just my [...]

Alcone x Breakups to Makeup Launches Today!

Alcone x Breakups to Makeup Launches Today!

What do you get when you mix extreme lipstick devotion with lots of glitter, a little bit of humor, and a dash of rock 'n' roll attitude? The Alcone x Breakups to Makeup Lipstick Lovers Bag, our sparkling collaboration with the indie brand founded by makeup artist Angelique Velez. Breakups to Makeup is known for creating [...]

Halloween Makeup By Yuki Hayashi

Halloween Makeup By Yuki Hayashi

In this spellbinding video, makeup artist Yuki Hayashi designed four Halloween makeup looks using a variety of products available at Alcone Company. These otherworldly creations include a Marilyn Manson Look-A-Like, Punk Alley Cat, Romantic Blitz Pierrot, and a mysteriously spooky Spirit of the Dead. Have a favorite? Check out the product lists below to get [...]

Digital Color Palettes: The Masters and Makeup

Digital Color Palettes: The Masters and Makeup

Whether I'm using an app, cutting up pieces of paper, or arranging pans of makeup, I'm always excited by creating color palettes. Today, I'm trying something new purely for visual pleasure. Here, fine art is both the inspiration and the backdrop for these digital color palettes that replace swatches or "chips" with makeup. I hope [...]

Artist Spotlight: Dani Spinks

Artist Spotlight: Dani Spinks

At Alcone Company, we’re always excited for the Halloween season, but this year even more so. That’s because we’re the official makeup sponsor of Into the Dark SF's Terror Vault and Apocolypse, two fully immersive, theatrical haunt events taking place in San Francisco through November 3rd and 9th respectively. And what would a haunted attraction [...]

Behind the Scenes with Makeup Artist Tony Tulve

Behind the Scenes with Makeup Artist Tony Tulve

Our “New Lip! New Look!” social media campaign featured models wearing some of the many fabulous lip colors available at Alcone Company. As every artist knows, there’s nothing like the satisfaction of seeing the results of a great photoshoot. All of the beauty looks were created by makeup artist Tony Tulve who, like all of [...]

Artist Spotlight: Marla Belt

Artist Spotlight: Marla Belt

Marla Belt is a New York-based makeup artist known for her expertise in everything from the extreme avant-garde to beautifully clean makeup looks. Her exceptional talent saw her go from her beginnings at MAC Cosmetics to an eight-year gig assisting Pat McGrath on everything from fashion editorials and advertising campaigns to runway shows all over [...]

Bowie Stardust by Moises Ramirez

Bowie Stardust by Moises Ramirez

Last October, makeup artist Moises Ramirez created some fantastic Halloween looks for Alcone using a variety of his favorite products. This makeup, affectionately named Bowie Stardust, is a tribute to David Bowie and all things Glam Rock but reimagined with Moises’ signature editorial flair. With October just around the corner, it seemed only fitting to [...]

Artist Spotlight: Angelina Avallone

Artist Spotlight: Angelina Avallone

Angelina Avallone has been both a customer and a friend of Alcone since the late '90s. Over the years, she's designed the makeup for close to 100 Broadway shows and national tours. She's worked with a long list of the industry's most talented performers–Patti LuPone, Tyne Daly, Angela Lansbury, David Hyde Pierce, Chita Rivera, Frances [...]