We've got a passion for PURPLE. This love child of red and blue is the basis for so many colors we adore. From vibrant violet to deep plum and everything in between, there are many makeup shades to choose from for eyes, face, and lips. So, step away from the safety of neutrals by adding [...]
Green is cool, both literally and figuratively. It's a secondary color made from two primaries, blue and yellow, so it's calming and rejuvenating at the same time. And when it comes to eye makeup, green evokes an exciting quality in the best way possible. Meaning, choosing it over the standard neutral eye can be an [...]
If you're in the mood for a colorful pick-me-up, jewel tones are sure to bring a sense of delight. While we love our black eyeliner and neutral shadows, it's time to drape the eyes in rich hues inspired by an array of gemstones. Whether boldly washed across the lid or used to add a strategically [...]
It seems everywhere you turn, the joltingly bright eye makeup trend is stealing the show—and not just on fashion runways. Celebrities who long favored classic looks on the red carpet have been turning heads even more with eyes framed by daring bursts of color. Whether it's a single flick of neon eyeliner or a multi-hued [...]
Introducing the Downtown Palette, an exciting collaboration with our friends at Viseart. This limited edition eyeshadow palette was inspired by the many artists we’ve come to know and love and whose dynamic, creative energy keeps the heart of New York City beating. WHY DOWNTOWN? Downtown is a place, but it’s also a word used to [...]
