For its first launch in nearly 60 years, RCMA created an exceptional line of products with new formulas, new shades, and new textures to thrill professional makeup artists and beauty enthusiasts alike. Read what the buzz is all about!
ALL-NEW FOUNDATION SHADES
The brand’s Color Process Foundation is still one of the most popular cream makeups ever. Now there are 36 new shades of RCMA Liquid Foundation to get to know and love! This highly pigmented makeup delivers medium to full coverage and reduces the appearance of pores for a flawless-looking complexion. There are three series based on undertones: N (Neutral), P (Warm Peach), and G (Cool Olive)–a big plus if you’ve been seeking true olive undertones.
NEW CREAMY CONCEALERS
If a full-coverage concealer is on your shopping list, RCMA Liquid Concealer is both creamy and densely packed with blendable pigments. All you need is a tiny drop to brighten under the eyes or cover minor imperfections anywhere on the skin. There are two series, G (Cool Olive) and N (Neutral), and 16 shades altogether.
NEW SHADES OF POWDER
The new RCMA Premiere Loose Powder is also something to be excited about. This innovative formula is luxuriously lightweight and visibly undetectable. It mattifies without looking dry or “powdery” and blurs the appearance of minor imperfections while feeling silky-smooth on the skin. Plus, there are two new loose powder colors: Topaz and Amber.
RCMA Premiere Pressed Powder offers the same fantastic formula and shade range in a travel-friendly compact—perfect for your set bag or touchups on the go. There’s also an additional shade, Amethyst, with soft lavender hues for brightening.
Visit us to shop these new products and more from this legacy professional makeup brand.
If you’re in the NYC area, stop by our retail store to try these products and find your perfect shade in person!
For more information on foundation brands used by professional makeup artists, read Koh Gen Do Foundation: Moisture or Aqua?
Product availability and prices are subject to change without notice. For the most up-to-date information, visit alconemakeup.com.