Clean beauty is all the rage today, but while this marketing claim is relatively new, the concept is not. Makeup artist Rose Marie Swift was way ahead of the game when she launched RMS Beauty in 2009. A longtime advocate of healthy beauty, she set out on a mission to create a line of cosmetics with skin-nourishing benefits that would also provide the performance and color range professional artists require. Eleven years later, the brand is still a favorite of pros and beauty enthusiasts alike, whether it’s for the natural and organic ingredients or just because they love the products. Curious? Then read on.
A healthy-looking complexion is the start of a beautiful makeup application. To prep your canvas, start with a few drops of RMS Beauty Oil. This lightweight blend of oils and extracts moisturizes the skin and acts as a radiant primer. The dewy emollience also helps “Un” Cover-up Concealer blend flawlessly for a natural, no-makeup look. This cream product is also buildable for more coverage wherever you need it which means you can use it for both concealer and foundation. RMS Beauty Oil $78, “Un”Cover-up $38
Living Luminizer is easily one of the brand’s star products loved by makeup artists for its delicate, transparent sheen. No glitter or strobe effects here, just a luminous glow that looks natural on all skin tones. Then there’s the Master Mixer, a warm rose gold. It can be used alone or mixed with Living Luminizer to customize your highlight on the cheeks, lids, brow bone or wherever you desire. $38 each.
Lip2Cheek is a makeup minimalist’s dream. Lips, cheeks, and even the eyes will pop with a touch of color from these little pots containing shades from dusty rose to deep burgundy. $36
“Un” Powder is a must-have for anyone who fears the dreaded powdery look. This weightless talc-free formula is colorless and sets makeup while softly diffusing light for a natural finish. There’s also Tinted “Un” Powder for a whisper of color that’s available in 3 translucent shades. $34
Everyone knows you’re not dressed until your lipstick is on. Wild with Desire Lipsticks are pigment-rich and creamy so they look gorgeous and feel sumptuous thanks to the RMS Beauty Oil in the formulation. Available in 15 beautiful shades. $28 each.
Visit our shopping site to see more clean, natural and cruelty-free products from RMS Beauty.
Want to read about more natural brands? Check out The Multifunctional Magic of Jao.