For its first launch in nearly 60 years, RCMA created an exceptional line of products with new formulas, new shades, and new textures to thrill professional makeup artists and beauty enthusiasts alike. Read what the buzz is all about! ALL-NEW FOUNDATION SHADES The brand's Color Process Foundation is still one of the most popular cream [...]
Green is cool, both literally and figuratively. It's a secondary color made from two primaries, blue and yellow, so it's calming and rejuvenating at the same time. And when it comes to eye makeup, green evokes an exciting quality in the best way possible. Meaning, choosing it over the standard neutral eye can be an [...]
We've all heard the saying "size doesn't matter," but when it comes to beauty tools, it does! Smaller is better for precision and detail, which are both very important to professional makeup artists. And, if you're a perfectionist when it comes to your own appearance, we know you can definitely relate. So with that in [...]
With lots of warm weather and sunny days ahead, it's only natural for the body to take center stage. Whether you're in search of sun protection, skin perfection, or even creative expression, here are some of the most popular products for a beautiful summer body from head to toe! PROTECT WITH SPF COOLA Classic Sunscreen [...]
Mother's Day is just around the corner, which means it's time to celebrate her and everything she does by showering her with love, affection, and maybe a gift (or two!). And if she happens to be a makeup-loving woman, whether a stylish Mom or glamorous Grandmother, you're in luck because our gift guide has some [...]
Keeping your makeup brushes clean and in excellent condition helps them last longer and, more importantly, avoids cross-contamination. A professional-grade cleaner sanitizes brushes and dries fast when you're on the job, and washing them with soap or shampoo and water gives bristles the thorough cleaning they need in between gigs or clients. Using both methods [...]
If you're in the mood for a colorful pick-me-up, jewel tones are sure to bring a sense of delight. While we love our black eyeliner and neutral shadows, it's time to drape the eyes in rich hues inspired by an array of gemstones. Whether boldly washed across the lid or used to add a strategically [...]
What do you get when you mix extreme lipstick devotion with lots of glitter, a little bit of humor, and a dash of rock 'n' roll attitude? The Alcone x Breakups to Makeup Lipstick Lovers Bag, our sparkling collaboration with the indie brand founded by makeup artist Angelique Velez. Breakups to Makeup is known for creating [...]
In this spellbinding video, makeup artist Yuki Hayashi designed four Halloween makeup looks using a variety of products available at Alcone Company. These otherworldly creations include a Marilyn Manson Look-A-Like, Punk Alley Cat, Romantic Blitz Pierrot, and a mysteriously spooky Spirit of the Dead. If you're looking for Halloween makeup ideas, let Yuki's creativity and [...]
As Halloween stalks nearer, we are accustomed to hearing more and more questions about special effects makeup. The most common one being, "I'm doing effects for the first time. What do I need to have?" This question is fully loaded since there are so many ways to create special effects, but in this post, we're [...]
